A car maker’s badge on a tower. A couturier’s name on a villa. A hotel group’s flag on an apartment building. It has become a familiar sight in the Gulf, and an easy one to misread. On every home in this register, the name on the door belongs to someone other than the builder. What the name gave varies: a design language, an interior, a standard of service, or the right to use the name.
This is a plain register of the names on homes Omnia lists today: fifteen of them, from cars, watches, jewellery, fashion and hotels, across twenty-five developments in four countries. Each entry says who the name belongs to, where the building stands and what the name contributed, in the words of the development’s own record. It is a list of who, not of how much. For supply, pipeline and what a name adds to the price, read the Gulf Branded Residences Index 2026. For the homes themselves, see the branded residences listing.
The car makers.
Bugatti. The French automotive marque. Bugatti Residences by Binghatti, on the Dubai Canal in Business Bay, is described as the world’s first Bugatti-branded residence, unveiled in May 2023. Binghatti is the developer. Bugatti licenses its design language and brand only and does not build. One detail came straight from the design brief: private car lifts to the Sky Mansion penthouses.
Mercedes-Benz. The second automotive name in Binghatti’s set. Mercedes-Benz Places by Binghatti, a 71-storey tower in Downtown Dubai, is reported as the first Mercedes-Benz branded residence. Binghatti develops it. Mercedes-Benz licenses its name and design language, under a design philosophy named Sensual Purity, and does not build or own the project. The homes carry names such as the Pagoda Suite and the Gullwing penthouse.
Pagani. Pagani Automobili, the Italian hypercar marque. Da Vinci Tower, Interiors by Pagani, on the Dubai Water Canal in Business Bay, is marketed as the first residential project anywhere with Pagani interiors. Pagani designed the interiors and a line of furniture, in marble, carbon fibre, leather and stained oak. It licenses its name and design only: Dar Global is the developer. The fit-out finished around October 2025, which makes this the one completed building among the four.
Aston Martin. Here the work is by the marque’s own in-house design team. The Astera, Interiors by Aston Martin, a beachfront tower on Al Marjan Island in Ras Al Khaimah, is described by the brand as its first Middle East real estate interiors project. Dar Global develops and delivers, in a joint venture with Aarvees Group. Aston Martin licenses design and name only.
The watchmakers and jewellers.
Jacob & Co. The high-jewellery and watchmaking maison. Burj Binghatti Jacob & Co Residences is a tower under construction on the Dubai Water Canal in Business Bay, a collaboration announced in November 2022. Binghatti develops and builds. Jacob & Co lends the design direction, the faceted rooftop crown, the interior themes and the residence names, among them Astronomia and Billionaire Sky. Readers of the Journal have met the maison before: its Billionaire is number eight among the most expensive watches in the world.
Mouawad. The high-jewellery maison. Neptune Interiors by Mouawad is a collection of 200 five-bedroom villas inside Sedra, in north Riyadh. Dar Global develops the villas and carries delivery. Mouawad licenses the interior design only, in what is described as its first move into real estate.
The fashion and design names.
FENDI Casa. The interiors name on two Dar Global addresses. In Wadi Safar, Riyadh, seven mansions carry FENDI Casa interiors and are handed over unfurnished. At AIDA, on the cliffs at Yiti in Muscat, the nineteen Azure Oceanfront Villas carry a fixed FENDI Casa specification, down to FENDI-branded kitchen cabinetry and wardrobes.
Elie Saab. The couturier. Les Vagues by Elie Saab, on Qetaifan Island North off Lusail, was the first residential development in Qatar with Elie Saab interiors, and pieces from the Elie Saab Maison collection furnish its lobbies and shared spaces. L'Horizon by Elie Saab is the second address on the same island. Both are by Dar Global. In Riyadh, Etoile by Elie Saab is a gated collection of 150 villas in Sedra, developed by Dar Al Arkan, with interiors that carry the Elie Saab Maison signature.
Victoria Swarovski. The named collaborator on Vistal by Victoria Swarovski, beachfront residences at Al Mouj Muscat by LEO Developments. The collaboration gives the homes their identity, in the materials, the lighting and crystal-inspired interior details. The record is careful on one point: this is not a hotel-operating agreement.
The hotel groups.
Four Seasons. A hotel name does a different job: it runs the building. At Four Seasons Private Residences, Jeddah, 76 homes on the Red Sea Corniche, Midad Real Estate develops and sells under licence, and Four Seasons manages and operates the residences once complete. Four Seasons Private Residences Diriyah was announced in January 2026 beside a 159-room hotel. It is ahead of release, with no pricing published.
Marriott. Marriott Residences, AIDA Oman is a collection of 224 apartments in two cliffside towers at Yiti, Muscat, designed by Kerry Hill Architects and developed by Dar Global with OMRAN. Marriott operates and brands the residences under a licence. It is not the developer.
One&Only and Atlantis. Two names, one owner: Kerzner International, which runs the resorts and licenses the brands, and does not build. Both arrive on the Jeddah Central waterfront through a joint venture with Midad Real Estate and the Jeddah Central Development Company, signed on 13 November 2025. One&Only Private Homes Jeddah is the brand’s first Private Homes community in the Kingdom. Atlantis Residences Jeddah sits beside an 800-room resort. Both are ahead of release, with no pricing published.
Trump. The name with the most doors in this register: seven. In Dubai, Trump International Hotel & Tower Dubai. In Jeddah, Trump Tower and Trump Plaza. In Riyadh, the Rayana Trump Mansions in Wadi Safar. At Yiti, Muscat, the Trump International Hotel, Oman and the Trump Golf Villas. In Qatar, Trump Residences, Simaisma. All seven are developed by Dar Global. Where the records spell it out, The Trump Organization licenses the name and, at the hotels and golf clubs, the operating identity. It is not the developer.
Nikki Beach. Nikki Beach Residences at The Arc is the marina address within The Sustainable City - Yiti, on the Muscat coast: 132 serviced residences in three collections. Only one of them, Onda, is fully Nikki Beach branded. The other two, Oria and Opal, carry what the record calls Light Branding.
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What a name does, and does not do.
Read side by side, the records fall into three kinds. A design licence, where a car maker, a jeweller or a fashion name shapes the interiors and lends its name, and the developer builds. An operating agreement, where a hotel group runs and services the finished building. And a brand licence, where the name itself is what is lent, sometimes with a club or a golf course attached.
The records are also candid about limits. The Bugatti entry notes that a branded tower can carry a price step that is not guaranteed to hold fully on resale. The Jeddah entries note that a brand licence can be ended according to its terms. Whether a name is worth paying for is a separate question, and our report Are branded residences worth it for investors in 2026? takes it on.
One thing is left out on purpose. A hotel beside the homes is not a name on them. The Chedi has run at Luštica Bay in Montenegro since 2018, and a Swissotel is open at Kolašin, but neither name is on the residences, so neither is counted here.
The useful question is what the name is contracted to do, and for how long.
The register.
Fifteen names, twenty-five developments, as listed on 9 November 2026. Each line gives the name, the development, the city and the country.
- Bugatti: Bugatti Residences by Binghatti, Dubai, United Arab Emirates.
- Mercedes-Benz: Mercedes-Benz Places by Binghatti, Dubai, United Arab Emirates.
- Pagani: Da Vinci Tower, Interiors by Pagani, Dubai, United Arab Emirates.
- Aston Martin: The Astera, Interiors by Aston Martin, Ras Al Khaimah, United Arab Emirates.
- Jacob & Co: Burj Binghatti Jacob & Co Residences, Dubai, United Arab Emirates.
- Mouawad: Neptune Interiors by Mouawad, Sedra, Riyadh, Saudi Arabia.
- FENDI Casa: DarGlobal Mansions with interiors by FENDI Casa, Riyadh, Saudi Arabia.
- FENDI Casa: Azure Oceanfront Villas by Fendi Casa, Muscat, Oman.
- Elie Saab: Les Vagues by Elie Saab, Doha, Qatar.
- Elie Saab: L'Horizon by Elie Saab, Doha, Qatar.
- Elie Saab: Etoile by Elie Saab, Riyadh, Riyadh, Saudi Arabia.
- Victoria Swarovski: Vistal by Victoria Swarovski, Muscat, Oman.
- Four Seasons: Four Seasons Private Residences, Jeddah, Jeddah, Saudi Arabia.
- Four Seasons: Four Seasons Private Residences Diriyah, Riyadh, Saudi Arabia.
- Marriott: Marriott Residences, AIDA Oman, Muscat, Oman.
- One&Only: One&Only Private Homes Jeddah, Jeddah, Saudi Arabia.
- Atlantis: Atlantis Residences Jeddah, Jeddah, Saudi Arabia.
- Trump: Trump International Hotel & Tower Dubai, Dubai, United Arab Emirates.
- Trump: Trump Tower, Jeddah, Jeddah, Saudi Arabia.
- Trump: Trump Plaza, Jeddah, Jeddah, Saudi Arabia.
- Trump: Rayana Trump Mansions, Wadi Safar, Riyadh, Saudi Arabia.
- Trump: Trump International Hotel, Oman, Muscat, Oman.
- Trump: Trump Golf Villas, AIDA Oman, Muscat, Oman.
- Trump: Trump Residences, Simaisma, Doha, Qatar.
- Nikki Beach: Nikki Beach Residences at The Arc, Muscat, Oman.
The register may be quoted with a link to this page.
